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Magnus Carlsen signs new contract with G-Star

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Written by Administrator   
Friday, 01 November 2013
Liv Tyler and Magnus Carlsen, G-Star models in 2010-2011

VG, one of the largest Norwegian newspapers, has published an article regarding Magnus Carlsen's new contract with G-Star for year 2014. In fact, Magnus has already served as a spokesperson for the company in 2010-2011 and, according to his manager Espen Agdestein, "is the first model to be asked for an endorsement repeatedly by G-Star".

Notably, the Norwegian chess genius will be wearing exclusive special-tailored G-Star suits at the upcoming World Chess Championship match in Chennai, India. The duel between Magnus Carlsen and the reigning champion Viswanathan Anand is scheduled to begin on November 7.

Magnus is unique in many ways: he is the highest-rated chess player ever, an avid promoter of chess and one of the few GMs to be regularly featured in the top international media, and someone who is not afraid to discuss his financial affairs. For example, in the abovementioned interview Espen Agdestein has prognosticated that Magnus Carlsen's endorsement deals are likely to add up to about 10,000,000 Norwegian kroner (appr. $1,700,000) per year.

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Last Updated ( Friday, 01 November 2013 )
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